Your commerce
editorial desk

Yes, fully custom labelled. Your domain, your bylines, your templates, your style guide. Custom Label never appears on the page. Everything arrives as a draft and your editors hold the publish button.

No. You can keep your own programs and use the desk only for the categories or markets you do not cover. Most publishers start with a subset of categories and expand once they can see what the first ones earn.

A CMS credential, a tracking snippet and one editor to approve drafts. Typical time from contract to first published guide is one week. There is no replatforming and no front-end rebuild.

Original testing signals, cited sources, named human reviewers, and a refresh cadence tied to real price and ranking movement. Pages are built to satisfy reviews-system guidance rather than to work around it, and we will tell you when a category is not worth entering.

Either. You can draw on our vetted bench of freelance product testers, writers and category editors, bring your own staff or freelancers onto the desk, or split it: our bench for the categories you don't cover, your team for the ones you own. The tooling, category data and testing protocols are the same regardless of who holds the pen.

It is entirely optional and entirely additive. Nothing about it changes what your organic reach already earns; it stacks on top. Once a piece is live we can put paid distribution behind it and syndicate it across our network of publisher sites, so it keeps earning after the organic curve flattens, on traffic you didn't have to rank for. We fund and manage the media buying, then split the profit with you 50/50 after media cost, which means we only make money when the placement does. You switch it on per article, and results are reported net of media cost so you see the true margin rather than a gross number. The leading brands running this model earn over $1m a month from it.

Detailed, but honest about its limits. You get revenue and conversion by article, category, market and retailer, with settled, pending and reversed kept separate. Depth varies by program, because retailers differ in what they permit partners to share, and some restrict transaction-level detail entirely. We report exactly what each program gives us and say so where a figure isn't available, rather than modelling a gap and presenting it as measurement.

It depends which model you pick, and the difference is priced in. Under the rent model we supply the editors and the desk retains ownership: you have an exclusive licence to run the content on your sites for as long as you are with us, which keeps the entry cost low. Under the buy model you commission the work outright and own it in perpetuity, including if you leave. Publishers who bring their own editors are usually on the buy model by default, since it is their team's work. We will tell you which one fits before you sign, not after.

You do, in both models. Your traffic and revenue data is exportable to your own warehouse at any time, and is never used to train models for, or reported to, other publishers.